Why Bro was invited
Bro was invited onto Radio 702 because the questions South Africa is asking about transport are the questions Bro was built to answer. How does a driver earn a fair living? Why does a ride cost what it costs? Can a local team build technology that competes with global platforms? The Clement Manyathela Show is where those conversations happen in public, with an audience that expects straight answers. The Bro executive team went in to give them.
Why national radio matters
Radio reaches the people a feed often misses: commuters in traffic, drivers between trips, families at home, small business owners running a shift. In South Africa it remains one of the most trusted places to hear something explained properly, without the compression of a headline. A national station meant Bro could set out the model, the mission, and the reasoning behind both in full, and be held to account for all three.
A conversation about youth entrepreneurship
Bro is a young company built by a young team, in a country where youth unemployment is one of the hardest problems we face. That made the conversation about more than ride-hailing. It was about what becomes possible when young South Africans stop waiting for opportunity and build it instead: the funding gaps, the credibility gaps, the stubbornness the work demands, and the fact that it can be done at all.
Building African technology
Much of the technology South Africans use every day is designed elsewhere and adapted here afterwards. Bro was built the other way around, around South African roads, payment realities, safety concerns, and the way people actually move between home, work, and campus. On air, that distinction mattered. Technology built by people who live with the problems it solves produces different answers, and creates jobs, skills, and ownership that stay in the country.
Why conversations like this matter
Every appearance like this widens the room. It introduces drivers to a platform that does not take a cut of their fare, riders to pricing they can understand, and young builders to proof that a South African company can compete on merit. Bro will keep showing up wherever the conversation about the future of transport is happening — on air, on campuses, and on the road. The story is still early, and the best of it is still ahead.
“A national platform is only worth having if you use it to say something that matters.”
Community impact
What this meant on the ground
- Platform
- National radio
- Topics
- Youth & innovation
- Partner
- BYD Bryanston
- Reach
- Wider room
The Bro executive team on Radio 702 with Clement Manyathela.
Youth entrepreneurship, African technology, and the future of transport in South Africa.
Transport to the studio provided in partnership with BYD Bryanston.
Bro’s journey shared with a national audience well beyond the app.
Partner spotlight
BYD Bryanston
Mobility partner
A special thank you to BYD Bryanston for partnering with us to transport the Bro team to the studio. It is a small detail in a long day, and exactly the kind of support that lets a young company arrive prepared. Bro grows on partnerships like this one — South African businesses backing South African businesses, quietly and practically.
Join the movement
More than rides.
South Africa needed a ride platform that puts people first. So we built Bro.
We pull up on campuses, ride alongside drivers, listen to riders, and build in the open. A better way to move, made here.
Booking a trip, earning from one, or rolling with Bro SCLR: you're part of what we're building.
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